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Customer Relationship Management: Concepts and Tools,

CUSTOMER RELATIONSHIP MANAGEMENT: A Business Guide to Customer Relationship Management, Discovering Techniques for Attracting and Retaining Customers,

Harvard Business Review on Customer Relationship Management: Prahalad, C. K., Ramaswamy, Patrica B., Katzenbach, Jon R., Lederer, Chris, Sam, Hill: ,

Customer Relationship Management: Concept, Strategy, and Tools: Kumar, V., Reinartz, Werner: 9783642201301: Amazon.com: Books